What’s the most effective way for an advertiser to get the most out of Google Analytics and AdWords?

  • Upgrade Google Analytics to Analytics 360 to gain access to cutting-edge attribution models and automation; enable data-sharing between CRM systems and Analytics 360
  • Link Google Analytics to AdWords to enable data flow between both products. Then, enable remarketing reports, demo and interest reports, and benchmarking
  • Create a a shared manager (MCC) account to open up the full suite of advanced reporting functionality including offline, phone, and app conversions
  • Use the Google Analytics SDK to enable stable server-to-server connections and rapid data refresh rates between AdWords and Analytics
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