Here is the answer of the question: When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:
- set expectations for customers who are in various stages of the buying cycle
- increase overall impressions for the ad
- improve the Quality Score of the ad on all Google properties
- identify the traffic to your website that was generated by ads
The above question is related to “Google Ads Display Certification“. You can find all the updated questions and answers related to to “Google Ads Display Certification” on the “Google Ads Display Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.