when reviewing the search terms report for your shopping campaigns you notice several terms that arent relevant to what youre advertising how can you use this information 2249

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

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  • Adjust your product data feed to include irrelevant terms
  • Add the terms as negative keywords
  • Increase your Quality Score by including irrelevant terms in ad content
  • Increase your bids for more relevant keywords

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