Home » Search Ads 360 » When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered? When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered? Advertisement 5shares Facebook LinkedIn Pinterest Twitter Email 2 weeks 3-4 weeks 1 week 3 months Join our listSubscribe to our mailing list and get interesting stuff and updates to your email inbox. Thank you for subscribing.Something went wrong.We respect your privacy and take protecting it seriously