Which bidding option is best suited for an advertiser focused on direct response marketing goals?

Google Ads Display Certification

Here is the answer of the question: Which bidding option is best suited for an advertiser focused on direct response marketing goals?

  • Cost–per–interaction (CPI)
  • Cost–per–click
  • Viewable cost–per–thousand impressions (vCPM)
  • Effective cost–per–thousand impressions (eCPM)

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