Which demonstrates the “Brand” principle in the ABCDs?

• Using tightly cropped shots of key people or products
• Integrate your brand in natural usage in the first five seconds
• Use friendly, relatable, and recognizable people
• Include a call to action (CTA)

or

• Focus on framing
• Include a call to action (CTA)
• Frontload the story arc
• Use natural, on-product integrations versus using forced logos or supers