Which demonstrates the “Connect” principle in the ABCDs?

• Include a call to action (CTA)
• Integrate your brand in natural usage in the first five seconds
• Frontload the story arc
• Consider quick cuts to keep the energy up

or

• Include a call to action (CTA)
• Speak directly to viewers by breaking the fourth wall
• Frontload the story arc
• Integrate your brand in natural usage in the first five seconds