Which is a benefit of using server–to–server app conversion tracking over an SDK?

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  • Adding SDK and conversion tracking changes to your app doesn’t require review by the Google Play Store
  • If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app
  • Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file–size
  • Server–to–server connections are easier to set up than code–less conversion tracking

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