Which is a best practice for writing an effective text ad?

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  • Use all capital letters in the headline
  • Make sure the headline wraps to two lines
  • End the headline with an exclamation point
  • Capitalize the first letter of each word in the headline

or

  • Talk about yourself and your business
  • Make the text different from what’s on your landing page
  • Use a passive verb in the headline
  • Write several ads and see which one performs the best
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