- The careful placement of a sidekick (who represents you) to add humor and much needed sage advice to the “hero” of the story.
- A villain that your audience members are inclined to dislike. Base this oﬀ a real-life competitor to make the villain feel more tangible.
- The intentional use of tone, words, and delivery, all catered to this specific audience for maximum impact.
- Conflict in your story that your audience can connect with
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