- Clicks and Impressions are directly imported from Campaign Manager and Sessions are reported when the user visits the site from a Campaign Manager Campaign.
- It’s possible that the Campaign Manager Advertiser is driving traffic to multiple web properties.
- You’ve enabled ‘Allow manual tagging (UTM values) to override auto-tagging(DCLID values) for Campaign Manager and Display & Video 360 reporting integration.’
- Clicks and sessions are recorded differently by different systems.
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