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- Be sure to review the Ad technologies section periodically to make sure they allow any new ad technologies on the exchange.
- Maximize the number of blocks they set on their inventory.
- Keep their most important rules at the top of the list to ensure they are reviewed first.
- Combine inventory that requires the same pricing or blocking into the same rules to minimize their list of rules.
- Be wary of setting floor prices without analyzing their account performance.
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