Which of these is a good practice to keep in mind when sending emails to your contacts?

  • Run an A/B test on your subject line to determine which one works best
  • Send the same generic and simple message to your entire contact database
  • Include enough content in the email so there is no need for them to click away to read further elsewhere
  • Only include a call-to-action on the landing page you’re linking to in the email
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