- Attribution tags are created by users in the Amazon Attribution console and placed in the advertiser’s ad server; Amazon Attribution reporting is made available within the advertiser’s ad server.
- Attribution tags are created within the self-service Amazon Attribution console; tags are placed on ads, and Amazon conversions are reported within the Amazon Attribution console and exportable Excel reports.
- You cannot use attribution tags to measure performance in Amazon Attribution.
- Ads are measured by a 3rd party and imported into the Amazon Attribution console.
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