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Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
- Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
- Increase bids for ads with the lowest average position and clickthrough rate (CTR)
- Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
- Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
The correct answer is: Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
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