Here is the answer of the question: Which two statements are true about evaluating your existing ad campaigns? (Choose two.)
- When a campaign yields positive results, it’s not necessary to investigate metrics with the same vigor as when your campaign falls short of expectations.
- Ultimate insight comes from looking at each campaign in isolation rather than aggregating your learnings from all campaigns into a single view.
- Measurement results should lead to actionable insights; it should inform your decision-making.
- One of the first steps you must take is to check whether the result of a specific objective exceeded or fell short of its goal.
The above question is related to “Google Ads – Measurement Certification“. You can find all the updated questions and answers related to to “Google Ads – Measurement Certification” on the “Google Ads – Measurement Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.
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