Why does a listing in a variation rank better organically than individual listings?

Here is the answer of the question: Why does a listing in a variation rank better organically than individual listings?

  • Products sold in a variation share their conversion history, which goes towards the cumulative sales ranking.
  • Variations are easier to A/B test.
  • Listings in a variation appear as boosted listings.

The above question is related to “How to Start Selling on Amazon with Robyn Johnson“. You can find all the updated questions and answers related to to “How to Start Selling on Amazon with Robyn Johnson” on the “How to Start Selling on Amazon with Robyn Johnson” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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