Why is a digital-first brief an important part of the campaign process?

Activate customer-centric marketing
  • It ensures all teams are aware of budget, the parameters of the project, and how to execute the key messages.
  • It gives teams a sense of what the key performance indicators for the project will be and what the key message will be for their channel.
  • It stimulates people to come up with creative, diverse, and expansive solutions befitting a digital landscape.
  • It provides ample detail and prevents contributors from going off message and out of scope.

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