Why is conversion data less reliable in the first 24-48 hours of when impressions are served?

Here is the answer of the question: Why is conversion data less reliable in the first 24-48 hours of when impressions are served?

• Initial real-time feedback is based on estimations and may fluctuate until reporting is finalized.
• No data is gathered in the first 24 hours of a campaign.
• Some features of the Twitter conversion reporting UI are not active during the first 48 hours of any campaign.
• User behaviours are less predictable at the start of a campaign.

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