- Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift
- Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value
- Conditional Firing can break API calls that are necessary for app tracking to work effectively with both iOS and Android
- Conditionally Firing a tag breaks the ability of Google Ads to connect data to Analytics
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