Why is it not advisable for an advertiser to have a tag set to conditional firing in AdWords Conversion Tracking?

  • Conditional Firing breaks the ability to surface cross-device conversions, view-through conversions and GDN conversion lift
  • Conditional Firing breaks the ability to assign value to a conversion, particularly as it relates to life-time value
  • Conditional Firing can break API calls that are necessary for app tracking to work effectively with both iOS and Android
  • Conditionally Firing a tag breaks the ability of Google Ads to connect data to Analytics
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Leave a Comment

Share via
Join our list

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Send this to a friend