- It can save an advertiser time and potentially drive 20% more conversions at the same or lower CPA
- Target CPA guarantees lower conversion costs versus other Smart Bidding strategies
- The system will take care of the hard work by identifying the users that are more likely to convert at any day or time in order to achieve the CPA goal
- With tCPA, advertisers can be totally hands off and never have to optimize with the bidding solution
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