why would an advertiser use pre targeting vertical

Why would an advertiser use pre-targeting vertical exclusions?

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  • If they wanted to prevent their ads from running on a specific mobile app
  • If they wanted to prevent their ads from running on mobile and tablet devices
  • If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects
  • If they wanted to prevent their ads from running on a specific publisher domain

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