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- A view-through conversion is counted when someone sees an ad in Google Search and calls the business
- A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
- A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site
- A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
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