- To reach the widest publisher inventory pool based on your defined campaign targets, and to scale your media buys across screens and exchanges using the right audience signals
- To reserve a fixed number of impressions at a fixed price, in a manner similar to a traditional reservation
- To get exclusive access to premium packages of inventory often before it becomes widely available
- To get an exclusive, advertiser-to-publisher relationship for programmatically purchasing inventory in brand-safe environments without any inventory guarantees
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