With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

  • Negotiated in advance, with bulk discounts
  • By the minute, based on the length of the call
  • The same as when someone clicks on an ad
  • Flat fee, based on the caller’s phone model
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