You are a film production company and you want to maximize the impact of your Twitter ad campaign on your new action movie launch. You also want to create mass awareness and shift users’ sentiments. What should you do to achieve that?

Here is the answer of the question: You are a film production company and you want to maximize the impact of your Twitter ad campaign on your new action movie launch. You also want to create mass awareness and shift users’ sentiments. What should you do to achieve that?

• The autoplay GIF or video appears at the top of the Explore tab, with the advertiser’s #hashtag, trend description, and “Promoted by Brand” copy
• The trend moves down to the Trends section (without the GIF).
• An advertiser’s pinned Tweet at the top and a timeline of other Tweets that contain the hashtag is populated.
• The autoplay GIF or video appears as a Tweet on the viewer’s timeline.

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