You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

Google Ads Display Certification

Here is the answer of the question: You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

  • Conversion delay and cost-per-acquisition
  • Impressions and conversions
  • Impressions, reach, frequency
  • Clickthrough rate and cost-per-click

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