You are nearing the end of a successful meeting with a client, when she tells you, “this all sounds really great, but I do not have the budget for Google Search right now.” What should you do next?
- Empathize and ask the client to tell you more about her concern
- Explain the return on investment the client can expect and explain why she should make room in her budget
- Ask the client if her long-term success is worth making room in her budget
- Find out if the client has someone she reports to who may be able to approve the investment in display
The correct answer of this question is: Empathize and ask the client to tell you more about her concern
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