You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

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  • Use bid simulators to see CPC estimates
  • Bid across multiple ad groups to determine the average
  • Try various CPC amounts to determine the average
  • Raise your max. CPC to US$3 to cover possible competitive bids
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