You have a client base that is interested in your services and makes up most of your revenue. You have increased your production and want to use Yandex.Direct to attract new customers. What is the best way to target this audience?

  • Create a look-alike segment in Yandex.Audience based on your clients’ data.
  • Create a segment based on a Yandex.Metrica goal (“Visited the Contacts page”).
  • Create a Yandex.Audience segment based on your clients’ data.
  • Create a DMP segment based on data from third-party providers.
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