You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

Here is the answer of the question: You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

• Set a theme for each ad group and choose related keywords
• Keep each keyword to a single word, rather than a phrase
• Include more than 50 keywords in 1 ad group
• Set a theme for each campaign and choose related keywords

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