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You have to enable AdSense backfill when you create ad units, in order to use dynamic allocation.

Adsense Multiple Customer Management

July 14, 2019July 14, 2019Editorial StaffLeave a Comment on You have to enable AdSense backfill when you create ad units, in order to use dynamic allocation.

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The MCM tool does NOT enable revenue sharing.

You can enable revenue sharing on a product level. (e.g. Adsense for Content vs Adsense Games)

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CPM is an AdSense-only term used to report publishers’ impression-based revenue and RPM is an industry-wide term that refers to impression-based bids from advertisers.

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