You just received disappointingly low results from an awareness campaign for a local non-profit that you managed. You did your research and used a wide array of signals to make sure you got your answers to your micro-moments right. What will you try next time?


  • Absolutely nothing and let this pass you by as a lesson learned
  • Completely start over from scratch with a new campaign
  • Combine even more signals, so that you are sure to reach more people
  • Combine fewer signals, so that you reach more people

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