You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

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  • estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs
  • estimate revenue based on the value of a click, factor out gross margins, and subtract Google Ads costs
  • estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs
  • estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs

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