You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

Here is the answer of the question: You manage the Search strategy for an athletic apparel retailer. Which customer type will likely have the highest lifetime value?

• Customers who participated in the brand’s most recent holiday sale
• Lapsed customers who haven’t purchased from the brand in the previous year
• Customers who have purchased at the retailer’s outlet location
• Customers who are members of the company’s loyalty program

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