You might analyze exact match impression share data to get an idea of:

Here is the answer of the question: You might analyze exact match impression share data to get an idea of:

• the number of times your ads were shown on the Search Network
• the percentage of eligible impressions you received for searches that exactly matched content on your landing page
• the percentage of eligible impressions you received for searches that exactly matched your keywords
• the number of eligible impressions your broad match keywords received

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