You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this: Google Ads Search Certification November 5, 2018Editorial StaffLeave a Comment on You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:We Sell chocolateWe Sell dark chocolateWe sell Dark ChocolateWe sell dark chocolate