You want to track conversion actions in your Google Ads account to better measure what matters. Place the steps for setting up a conversion action in order, with the first step on top.

Google Ads - Measurement Certification
  1. Select the specific conversion action in Google Ads.
  2. Copy the code snippet/conversion tag generated.
  3. Add the conversion tracking tag to your website or app.
  4. Review your conversion data to ensure your tag is firing correctly.

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