You work for a perfume company and identified a customer portrait for young, working moms who are fans of organic, natural products. How would you target them during the “Think” stage of See, Think, Do, Care?

Activate customer-centric marketing
  • Create a search campaign based around the terms “looking for organic, hypoallergenic perfume”
  • Deliver a display ad that promotes a blog post on the top perfume ingredients that work well for children who have allergies
  • Make a pre-roll, skippable video ad that showcases the lifestyles of your target audience
  • Send out an exclusive newsletter with instructions on how to apply for a loyalty discount card

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