Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

Google Ads Display Certification

Here is the answer of the question: Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

  • Cost–per–day (CPD)
  • Cost–per–view (CPV)
  • Viewable cost–per–thousand impressions (vCPM)
  • Target return on ad spend (ROAS)

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