Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

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Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

  • Clickthrough rate (CTR)
  • Conversion rate
  • Impressions
  • Clicks

The correct answer is: Clickthrough rate (CTR)

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