Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

Google Ads Display Certification
  • uses dynamic placement to target web pages and applies predictive conversion models to target ads
  • uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions
  • optimizes keywords and applies affinity targeting conversion models to target ads
  • optimizes affinity targeting to place ads on all relevant web pages

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