You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

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  • See query-level product performance in the “Keywords” tab
  • Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account
  • Check impressions for each product in Google Merchant Center
  • Understand which creatives perform best in the “Ads” tab
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