You’re surfing some of your social media sites and the exact same electronic music school advertisement from earlier in the day appears. Earlier, you clicked on the ad, but this time you don’t. What could have been done to be more relevant in that micro-moment?


  • The marketers should have focused only on environmental signals.
  • The marketers could have relied on more media signals.
  • The marketers should have ignored this micro-moment.
  • The marketers’ ad could have said how your friend “liked” the school.

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