You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets. What are the first steps you should take to get started?

  • Incorporate an app-centric model into your strategy and find the brightest marketing graduates to make your campaign happen.
  • Put all of your money into a gaming app because research shows how successful they can be. If done properly, you’re certain to reach new customers.
  • Take the time to really understand your audience and investigate all of mobile’s unique capabilities to see what would best help reach your audience.
  • Do your own version of an award-winning, mobile-first campaign. If the campaign was successful for that business, it’ll definitely work for yours.
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