You’ve been given free reign to create a mobile-first campaign and a healthy budget to invest in mobile assets. What are the first steps you should take to get started?

Incorporate an app-centric model into your strategy and find the brightest marketing graduates to make your campaign happen.
Put all of your money into a gaming app because research shows how successful they can be. If done properly, you’re certain to reach new customers.
Take the time to really understand your audience and investigate all of mobile’s unique capabilities to see what would best help reach your audience.
Do your own version of an award-winning, mobile-first campaign. If the campaign was successful for that business, it’ll definitely work for yours.