Advertisement
- Yes, you should try to interview all types of customers. That way you’ll have a better idea of the ideal buyer you’re trying to market and sell to.
- Yes, interview as many current customers as you possibly can. You should avoid reaching out to prospects since they haven’t used your product/service.
- No, you shouldn’t be interviewing customers. Instead, you should interview ideal customers, prospects, and those that don’t know your organization.
- No, you shouldn’t be reaching out to bad customers. They will skew the buyer persona story since they aren’t your ideal customer.
Join our list
Subscribe to our mailing list and get interesting stuff and updates to your email inbox.