You’ve joined a startup company. Before building out your content strategy, you’ll need to develop your company’s primary buyer persona. What’s the appropriate order for developing the buyer persona for your startup?

Inbound Certification
  • Research, identify trends, and create persona stories
  • Create persona story, test and optimize, and make assumptions
  • Make assumptions, identify trends, and ask company employees for input
  • A buyer persona shouldn’t be developed at this time.

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