Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

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  • Google product categories so he can organize his campaign by different categories
  • the product’s condition so he can organize his campaign by new, used, or refurbished products
  • the brand of his product so he can organize his campaign by different brands
  • any value he chooses so he can organize his campaign by his own goals

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