Zoya is an advertiser at a furniture company. She recently ran a campaign where she promoted the brand’s new line of luxury armchairs. She wants to understand how this campaign impacted sales across her brand’s other product lines that were not advertised in this campaign. Which metrics should Zoya look at to understand this?

Here is the answer of the question: Zoya is an advertiser at a furniture company. She recently ran a campaign where she promoted the brand’s new line of luxury armchairs. She wants to understand how this campaign impacted sales across her brand’s other product lines that were not advertised in this campaign. Which metrics should Zoya look at to understand this?

  • Detail page view rate
  • Units sold
  • Purchase rate
  • Brand halo

The above question is related to “Amazon Advertising foundations Certification“. You can find all the updated questions and answers related to to “Amazon Advertising foundations Certification” on the “Amazon Advertising foundations Certification” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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