Question: A workout clothing retail chain wants to place ads for a mobile campaign that focuses on reaching mobile devices like smartphones and tablets.Which ad placement option would be outside the scope of that campaign objective?
- Tablet fitness news aggregation app
- Desktop website for exercise news
- An exercise and health monitoring app
- Mobile website for running enthusiasts
Explanation
Campaign Manager 360 can serve ads across websites and mobile apps through placements assigned to sites. A mobile-focused campaign should use inventory that reaches smartphones, tablets, mobile web, or in-app environments. Inventory intended for computer browsing does not match a campaign objective centered on mobile devices. Device fit should be considered before assigning ads to placements.
Why the other options are incorrect
Tablet fitness news aggregation app is tablet app inventory, so it fits the mobile-device objective.
Mobile website for running enthusiasts is mobile web inventory, so it fits the intended environment.
An exercise and health monitoring app is in-app inventory, so it fits smartphone and tablet delivery.
Source for verification
https://support.google.com/campaignmanager/answer/3285848
https://support.google.com/campaignmanager/answer/2829072
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